A world where smooth never means damage.
Piur is a professional smoothing and repair system for salons who refuse to trade performance for fibre health.
We exist for stylists who are done choosing between glassy hair today and breakage tomorrow.
Every Piur ritual is designed to realign, protect and rebuild – in one controlled, respectful process.
Step inside to unlock your first professional reward.
For professional stylists and salons only
V-Label Certified • Fibre-First • Global Support
From the old industry to a new era of hair realignment.
The problem isn’t smoothing. It’s how the industry has done it.
OLD WAY
Harsh chemistry, damage, fear
NEW WAY
Clean science, precise control, certified performance
We believe “smooth” should mean strength, control and care — never compromise.
Now trusted by professional stylists in 12 countries
V-Label Certified • Fibre-First • Global Support
Your first Piur reward is waiting — tap to unlock.
The Science of Control
How the Piur System works.
In 3 precise steps
A step-by-step professional method that diagnoses, realigns and protects.
Designed for every fibre type.
STEP 01 · Diagnose
Understand before you transform.
Assess fibre type, colour history and sensitivity to define the right protocol • Use our diagnostic guides to select the perfect Piur system.
STEP 02 · Realign
Controlled science meets precision beauty.
Apply the right Piur formula — Reactive Pro or Rebonding — for perfect control without damage • Follow temperature and timing charts designed for each fibre type.
STEP 03 · Protect & Maintain
Lock in results and extend the life of the fibre.
Seal the treatment with Mask Therapy and maintain results with professional home care • Extend durability ethically — and keep clients coming back.
Three steps.
One system.
Infinite control.
Used and trusted by certified professionals across Europe.
Your first Piur reward is waiting — tap to unlock.
Step inside the world of Piur.
A world where smooth never means damage.
Piur is more than a formula.
It’s a new standard of beauty care built on responsibility, precision and respect.
Founded in England 🇬🇧 and certified across Europe 🇪🇺, Piur brings together the best of two worlds — Brazilian innovation in hair science 🇧🇷 and the European standard of excellence. The result is a professional system built on clean formulas, ethical performance and respect for every strand.
🌍 Who we are
A British brand with proprietary clean, high-performance technology — V-Label certified.
🤝 What we stand for
We believe performance and ethics can walk together.
⚙️ The Piur System
A certified professional method that respects every fibre.
Every movement starts with a first step.
Discover how to begin your Piur journey.
Your first Piur reward is waiting — tap to unlock.
Your first step with Piur
Choose how you want to start with Piur.
Each path is designed for a different stage.
Whether you’re discovering the system, ready to test it in your salon, or seeking personalised guidance from our specialists.
You don’t need all three
Just the one that feels right for you now.
Start here if you’re new to us
Discover the Piur System
For stylists who want to understand before they invest.
- Step-by-step professional protocols (Reactive Pro, Rebonding, Mask Therapy).
- Brandbook, institutional deck and Piur vs Nanoplasty comparative guide.
- Application videos, real results and pro tips from our team.
- Plus a surprise new-member reward you’ll only discover after unlocking your Piur Pack.
Step inside and unlock your Piur Pack — your first reward in the world of clean performance. Clarity first. Always.
Access the Next Step
Start with a Starter Kit
For salons ready to test Piur on real clients.
- Choose between Rebonding or Reactive Pro systems.
- Includes step-by-step protocols and professional guidance.
- Ideal for salons introducing conscious smoothing to their service menu.
Go straight to our Starter Kits page and select the system that best fits your clients’ needs.
Talk to a Piur Specialist
For salons and distributors who want tailored guidance.
- Ask technical questions about formulas and protocols.
- Get help choosing the right system for your salon reality.
- Explore partnership, distribution, or education opportunities.
Send us a WhatsApp message and our specialist team will support you personally — one professional to another.
Whichever path you choose, you’ll be stepping into a world where smooth never means damage.
Prefer to learn before you buy? Get the full Piur professional pack — and a reward made for stylists who choose the smart way to start.
Trusted by professionals who care about people and performance.
